How real
estate industry is the power of tracking based bulk sms marketing?
Did you know that SMS
marketing has one of the highest open and conversion rates than any other
campaigns?
Even though most brands associate a negative vibe to SMS
based marketing, it is the only form of marketing that has a 99% open rate
according to studies. And the best part is that in 43% of the cases of
campaigns, a response is achieved in the first 15 minutes of sending out the
campaign.
These tempting facts make for a convincing case for players
in the real estate sector to take note of the importance of using Bulk SMS marketing services.
The primary reason being that Real Estate marketing
campaigns always have exclusive targets and they demand qualified leads in short
time span because more their inventory stays unsold, more will be the price
depreciation.
There are numbers of outstanding features that modern day bulk SMS systems bring into the
picture. And these would particularly be of interest to real estate sector
organizations as it helps them to improve their marketing efforts and achieve
sales targets. Here are some of the key features that enable real estate
players to sell better with SMS
marketing systems.
Campaign Schedulers:
SMS systems allow you to easily schedule multiple campaigns
that can be run on the same group of prospective customers or on a different
set of customer contacts simultaneously.
You might have heard similar features in email campaign
tools but today these facilities are available even in SMS systems. You can
schedule the time and dates for running campaigns depending on seasonal and
festive calendars.
Since SMS’s focus on very less text because of character
constraints, it is quite easy to set up in a short time frame as well. You
don’t have to plan and execute the content creation schedule in advance as even
real-time campaigns can be fired.
Smarter URLs:
The SMS’s allow text to be appended with smart URL’s that
can offer real-time tracking of receiver engagement in addition to directing
readers to optimized landing pages where more product and service information
can be organized and displayed. With geo-tagging and many more properties, it
is easier to identify facts such as areas where your messages have more
prominence and better reach. This info is vital for further campaign planning’s
and brand positioning.
Auto Response:
Bulk SMS systems
can be configured to be autonomous systems and aid in customer info collection.
You can send out a series of messages which collect responses in the form of
text or numbers that indicate customer’s choices. In other words, it allows for
more targeted surveying of your customers to gain more valuable information
about them. These preferences can be loaded into your CRM system to enable agents
to contact customers directly with richer information to guide their
conversations.
Building Customer
Databases:
With more auto response enabled conversations through SMS
systems, it is easier to build a list of buyers who are more likely to buy or rent
a property from you based on their responses. Each SMS can be associated to
particular executives and he or she can engage with prospective customers in
real time to further nurture their interest into a buying decision.
Detailed Reports:
It is easier to track open rates and responses made with
smart SMS systems and you can visualize information collected in elaborate
details with facts and figures.
Such a deep insight discovery is important to fuel further
decisions at managerial level and also allows players to test different
marketing and promotional offers for the same class of properties to see which
has higher response indicated by more URL clicks.
Cool, so what
benefits do these advanced features bring for real estate players?
There are numerous factors that would attract key real
estate and property agents to utilize Bulk
SMS marketing services to improve their overall ROI in marketing efforts.
Let us have a look at 5 key benefits real estate businesses can derive if they
utilize an efficient Bulk SMS marketing
service for their promotions.
Lowered Cost of
Marketing:
Bulk SMS marketing
system enables you to communicate the same info as marketing personnel would
with one-tenth the cost involved and besides maintaining a lower workforce in
the long run because these systems can be easily automated and scheduled.
Improved visibility
of products and services:
Be it selling property or offering assisted premium
services, real estate players can utilize SMS based marketing to propagate more
targeted campaign messages that have more chances of being read by prospective
buyers.
Once a clear database of customers or potential customers
are obtained, sending in a tailored message for a customer group can offer
greater responses than when you conduct an email campaign or any other digital
or physical marketing efforts.
Know more call: +91 8750 001001
